“Nike” with a key role for Neymar’s transfer to Real
Nike, the sports wear company, is ready to finance part of the possible transfer of Neymar from Paris Saint-Germain to Real Madrid. This is part of the strategy of the US company for a future partnership with the Royal Club. Besides Cristiano Ronaldo, Neamar is the leading brand of football. For the current Adidas sponsor, this is Barcelona star Lionel Messi.
“Nike” wants to dress the “white ballet” because it is the club with the most fans in the world, but it does not get as much money from its sponsor as other European grands. “Los Merengues” have a contract with Adidas for 2020 worth 40m euros per year.
With Nike’s financial support, the 400 million euros that Real Madrid wants to buy for its Brazilian pearl no longer seem so impossible to pay. The operation can take place this summer.
There is no need to wait until 2020 when the current sponsorship contract of the Madrid Grand Prix ends. In recent years, there have been cases where clubs have broken their contracts with Adidas themselves. Examples are Chelsea and Milan. In 2016, Londoners exchanged the German concern with Nike for a penalty of EUR 45 million, but they currently receive EUR 66 million a year. Recently, the “Rosoners” ended prematurely with Adidas to sign with Puma.
A possible deal with Nike may be the strategy with which Real Madrid will secure the future “galaxy” after Cristiano Ronaldo and Leo Messi. For its part, the US firm can take revenge on the blow that the Germans have brought with Manchester United (the other team that sells the most T-shirts in the world).
In 2016, Nike extended its contract with Barcelona for € 105 million a year (or € 155 million to meet certain goals). Now they offer a similar amount to the people of Madrid, but the money will be added to help them attract Neymar.